This is the story of how a dumb branding choice for anti-diarrhoea medication caused the proverbial to hit the fan.
Drug company Novartis are the makers of Maalox Total Relief, a potent liquid formula that provides relief from heartburn, indigestion, bloating and diarrhoea. It’s packaged in the purple bottle above.
The Blues Brothers (1980) is one of my favourite films of all time. It is a truly epic movie – action, comedy, the longest car chase of its time, Aretha Franklin, Ray Charles, James Brown, Cab Calloway, Princess Leia, and, of course, Dan Ackroyd and John Belushi.
So what can The Blues Brothers teach you about trade marks and branding? Find out after the jump …
Advertising compliance managers must be a threatened species at cut-price internet service provider, Dodo. The latest incarnation of Dodo’s “Free” ADSL2+ web advertisements contains some big advertising law bloopers.
But unlike TV bloopers, there isn’t a lot to laugh about given the penalties that can apply, especially if the ACCC has already put you on a short leash.
So who’s the monkey behind Westpac’s latest customer communication?
In a stunningly bad decision, Westpac has tried to explain its recent market defying interest rate hike using an animated video. A video that compares home loans to banana smoothies and talks to customers as if they are monkeys.
As the father of a one and a half year old with an extremely good appetite, the recent BabyLove TV ad really appeals to me.
Not for those with weak stomachs, the commercial is the work of DDB Melbourne and seeks to (humorously) show the truth about bringing up baby. It foregoes the usual sentimentality in baby product marketing in favour of … well, see for yourself after the jump …
You don't need to visit BuzzLaw regularly to stay up to date. You can get the Buzz delivered for free via RSS or email.
