Love him or loathe him, tennis star and former world number 1, Lleyton Hewitt, has chalked up an impressive number of wins in his career.
He’s beaten the likes of Agassi, Sampras, even Federer (2003 Davis Cup match).
But when he came up again John Shiels in a recent encounter, it was game set and match to Shiels. Never heard of Shiels? Read on -
I’ll be running a free seminar on brand protection in Melbourne on 25 August 2010.
The seminar is designed for brand managers, marketing managers and business owners. Lawyers are welcome but it certainly won’t be a presentation on the law. I’ll be looking at some of the practical steps you can take to protect your brands.
You can find more details in the seminar flyer which can be downloaded here. RSVPs are essential as places are limited.
Question: What does a round-the-world sailor have in common with a fruit grower?
Answer: Not a lot, despite what the fruit grower thinks.
A week out from completing her solo round-the-world trip, teenager Jessica Watson has received a warning from Apple and Pear Australia Ltd, owner of the ‘Pink Lady’ trade mark.
1. Will your brand name infringe someone else’s registered trade mark?
2. Is your brand name already being used by someone else?
To get the answer to these two questions, you need to do some searching. You’ll find a quick and dirty guide to DIY clearance searches after the jump.
The exclusive rights you get from a registered trade mark are only as good as the steps you take to actively protect and enforce those rights.
One essential way to do this is to implement a ‘watch service’ – what I call your ‘trade marks radar’.
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