published on 9 March, 2010 and filed in Brand Protection / Trade Mark Basics

1. Will your brand name infringe someone else’s registered trade mark?
2. Is your brand name already being used by someone else?
To get the answer to these two questions, you need to do some searching. You’ll find a quick and dirty guide to DIY clearance searches after the jump.
published on 1 December, 2009 and filed in Trade Mark Basics

In the first instalment of our Trade Marks 101 series, we covered some trade marks basics. In this post, I’ll examine the application process from start to finish.
The process to apply to register a trade mark can be broken down into 7 main steps. We’ll take a detailed look at each of these steps after the jump …
published on 11 November, 2009 and filed in Trade Mark Basics

If you’re after a short and sweet lesson trade marks, this beginner’s guide is for you. It answers some common questions, such as:
- What is a trade mark?
- Is registration necessary?
- What can be registered?
- What about business names?